Anti Advertising Campaign
This project was for a module at University. In this project I was asked to consider and research the cultural position, social and ethical responsibilities of the Graphic Designer. I was tasked to identify a problem, issue, or something that is not working, to then design and provide a solution that can encourage action in order to generate positive impact. For my outcome I generated a campaign that focused on lifetsyle advertising and its affect on the mental health of teenagers.
The campaign is to bring awarness to the fact that lifestyle advertising is damaging the minds of young people, tempting them with unrealistic ‘fantasies’ and unattainable visions. This causes them to take drastic measures to try and be someone else, try to look a certain way, try to make people happy and this can result in them harming themselves or putting them in a bad state of mind.
I chose this area of study because it is a rising issue. Younger people are growing up on the internet and social media where these advertisments are being fed to them daily. Lifestyle advertising and branding encourages and thrives on our insecurities, body dissatisfaction, debt and unhappiness. No matter how much we buy and try to keep up, we’ll never reach the unrealistic expectations of lifetsyle advertising
