#MEETYOURMIXER Campaign
YCN Competition
This project was a University module. This required me to take part in the YCN (You Can Now) competition. I had to pick one brief out of a selection, supplied by the YCN, to tackle and generate outcomes. The brief I chose take part in was for a company called ‘The Artisan Drinks CO. ‘
They had tasked me and other fellow candidates with generating an outstanding campaign to drive online sales for their business. Artisan wanted their campaign to stand out and not follow the ‘Mainstream’ marketing with heavy focus on digital marketing.
The main inspiration for the #MEETYOURMIXER campaign was dating apps, trying new things and meeting new people. I found this was a good opportunity to introduce new people to the business and their drinks. I created profiles, describing the drinks and the experiance the consumer will have with the drink of their choice. I had also made animations and a short video showcasing the drinks that Artisan offer. These would be used for social media posts.
